About DO
The Danish Audit Bureau of Circulation, ABC, was founded in 1930. The Danish Audit Bureau of Circulations monitors, audits and verifies circulation figures and similar data for the advertising media on the Danish market. The Danish Audit Bureau of Circulations is based on a tripartite co-operation between advertisers, advertising agencies and the media. The said parties’ organisations are represented on the Board. Data are stated pursuant to the regulations of the Danish Audit Bureau of Circulations in accordance with methods that are comparable and uniform within the individual media groups and the publication of the figures likewise follows a uniform format.
Relevant and trustworthy information about media is of great value to advertisers, advertising agencies and to media themselves.
The Danish ABC works as an independent non-for-profit organisation.
Circulation Data
The Danish ABC conducts audited semi annual circulation reports and circulations development reports published for dailies, magazines and business papers. Annual audit reports are published for free distributed papers and other media. Auditing is conducted by external auditors.
Circulations - audited
· Newspapers - Magazines - Trade and Technical papers
· Free distributed papers
· Yearbooks - telephones and street directories
Circulations development
· Newspapers - Magazines
Monthly publishers’ statements (un-audited) are published for dailies and weekly magazines.
The Advertising Expenditure Survey
Since 1993 The Danish ABC has been responsible for the annual Danish Advertising Expenditure Survey. Since 2009 the survey is also completed and published in half year edition (1. half).
Circulations Data and Marketing Data
The Danish ABC annually conducts the report “O & M”(an immense study of circulation spread on the Danish market).
Bulletin of the Danish Audit Bureau of Circulations In addition to the audited circulation figures, the Circulation Bulletin contains the most recent readership figures from Index Denmark/Gallup. The Bulletin is published once a year (January).
